These are some of the 360 photos I recently added to Google Maps for Rick McGill’s Airport Toyota. They have already engaged over 2,000 views in just a few days, since I have uploaded the new 360 Virtual Photos highlighting the dealership, inside and out. I have helped dozens of businesses to date . . . after becoming a Trusted Google Photographer and becoming a specialist in this type of photography and service. I look forward to helping you too!!!
- Better customer engagement – Since 360 photos offer a holistic view of your business, potential customers can visualize what it will feel like to eat at your restaurant or stay in your hotel or study at your college. Bright and crisp photos can grab eyeballs quickly, engage viewers and nudge them to explore more about your business. Another reason why adding 360 photos to Google My Business listings boosts engagement is because visual content is easier to register and recall than plain text. And potential customers consider your business to be well-established and professional when you make an effort to highlight its best aspects with the photos.
- Better ranking and visibility – The more people click on your photos or engage with your listing, the greater will be your chance to rank high on Google. Why? Because this search engine is intelligent enough to figure out that your content is helpful since so many people are clicking on it. Naturally, it gives your website’s rank a good push. And the better your rank, greater is the visibility. Basically, adding 360 photos in GMB is your key to generating greater brand awareness and interest.
- More transparency and conversion – If you add 360 photos to a Google My Business listing, it shows that you are transparent about your business and have nothing to hide. Good quality pictures that show panoramic views of your establishment, products or services can give them a fair idea about what to expect. This can help you earn their trust easily and more viewers will convert into paying customers. In fact, if your listing has 360 photos and your competitor’s doesn’t, prospects will tend to choose you over others. After all, using 360 photos also indicates that you are up to date and ahead of the competition.
- Making the most of Google Maps – Did you know that 41% of business searches (on average) that take place on Google Maps lead to actual or onsite visits? So, with the help of 360 photography, you can make your listing more powerful and increase chances of getting more customers through Google Maps searches. It has also been observed that listings that feature photos or virtual tours encourage customers to buy something almost 30% of the time.