Foothills Craft Guild gets 360 Google Maps updates . . . Every small business that is aware of the benefits of digital marketing has a Google My Business (GMB) listing these days. It essentially gives them a better chance to appear in Google search results when potential local customers search for what they sell. However, simply creating a listing is not enough to rank high on Google (which is ultimately what you want). You need to make it as engaging, informative and convincing as possible. This is why adding 360 photos to a GMB makes absolute sense, especially if your business has a physical presence. So, find out why cafes, restaurants, hotels, gyms, golf courses and even educational institutions are making 360 photos an integral part of their GMB listings:
Better customer engagement – Since 360 photos offer a holistic view of your business, potential customers can visualize what it will feel like to eat at your restaurant or stay in your hotel or study at your college. Bright and crisp photos can grab eyeballs quickly, engage viewers and nudge them to explore more about your business. Another reason why adding 360 photos to Google My Business listings boosts engagement is because visual content is easier to register and recall than plain text. And potential customers consider your business to be well-established and professional when you make an effort to highlight its best aspects with the photos.
Better ranking and visibility – The more people click on your photos or engage with your listing, the greater will be your chance to rank high on Google. Why? Because this search engine is intelligent enough to figure out that your content is helpful since so many people are clicking on it. Naturally, it gives your website’s rank a good push. And the better your rank, greater is the visibility. Basically, adding 360 photos in GMB is your key to generating greater brand awareness and interest.